With all of the Google algorithm updates and additions (Google Pigeon) that have taken place over the past two years, it is getting more and more important to get your on-page SEO right. You may have a healthy inbound link profile, a superb PR campaign in place, and great content writers in-house, but if you don’t optimize your website, you will definitely have a hard time ranking in top positions in Google’s search results. To get you going on the right track I’ve compiled a list of 10 free SEO tools that can help you with on-page SEO.
Google Webmaster Tools – Register your site with Google Webmaster Tools for search queries, to check for HTML improvements, structured data markup, internal links, crawl errors and more.
Google PageSpeed Insights – Improve your page speed
Google Structured Data Testing Tool – Check your site’s structured data markup
Siteliner – Find duplicate content, broken links, and more…
Screaming Frog SEO Spider – Complete website audits
Feedthebot – Ensure your site is following Google’s webmaster guidelines
XML Sitemaps – Create an XML sitemp (up to 500 pages)
PageRank Link Juice Calculator – Find out how much PageRank juice flows through any given link from any page. Use this tool to help optimize your site’s navigation.
W3C Link Checker – Check links and anchors in Web pages or full Web sites
GTmetrix – Can help you develop a faster, more efficient, and all-around improved website experience for your users.