What Is a 301 Redirect?
Megan: Hi, I’m Megan and I’m a Digital Marketing Strategist at Clix and today I am going to talk about 301 redirects.
301 redirect is a permanent redirect from one link to another. Basically, you might do this if you’re combining pages or getting rid of old pages and you want whatever content is out there that links to you to go to the new permanent home.
So, implementing that on a site is very important. You need to make sure that you don’t leave people going to an error page; which is called a 404. And once you implement a redirect, it should automatically take somebody from the old link to your new link, so you don’t have to worry about any problems with 404’s.
So, an example where you might use a 301 redirect is where somebody in your staff gets married, their last name changes, but their current bio and their current URL has the old name.
So, you might have a redirect to a link that has their updated name. So any pages out there that link to the old name, redirect to the new name, so you don’t have any people going to your old page and seeing that it’s not there anymore.
A 301 redirect is typically called a permanent redirect. There also are other types of redirects like a 302, which is temporary. People like the 301’s better and that’s what we usually recommend.
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