5 Tips to Increase Your Businesses Presence on Instagram

By June 23, 2014Social Media

Instagram offers an easy way to connect and interact with customers. Businesses who are already using social media outlets such as Facebook and Twitter already have a good start to implementing a strong social media presence. But how do we make it stronger, you ask? By utilizing other popular social media applications and platforms, one being Instagram in particular.

The three businesses shown in the featured image all have a strong Instagram presence. They are three completely different companies in three completely different industries utilizing the same outlet.

No matter your industry, here are 5 tips to increase your businesses presence on Instagram:

Find a balance of fun images with pictures from your business
It’s a good idea to take advantage of the increased space you have with your Instagram. If you’re in the  real estate industry, show images of available properties as well as fun places to eat/visit in the area. People looking for a new place to call home aren’t only looking at the property. They are looking at the surrounding areas and neighborhoods too. With that said…

Inspire potential customers
It’s important to post relevant photos about your brand to inspire potential clients. Again, if you are a realtor, perhaps home decorating ideas, cooking tips, and/or posting about local happy hours might be a huge success.

Optimize your profile
A few tips for optimizing your profile include:

– Selecting a username related to your industry or company name
– Use your company logo or related image as your profile picture
– Remove privacy barriers in your profile settings so your customer can easily find you
– Include a link to your website and Facebook page in your profile

Use related hashtags
Hashtags are important because they allow businesses and other users to target individuals who are interested in a specific product. For example, if you do a search using the hashtag #puravidabracelets you can see all of the posts related to Pura Vida Bracelets. The actual company uses that hashtag as well as it’s followers when they post something related to that specific business. Using hashtags can also make it easier to determine who your target market is on Instagram. You can see what users you should target directly rather than putting your focus on those who may or may not be interested.

Increasing your online presence and SEO rankings
We know it’s important to have content on multiple platforms to increase your online reputation. While writing blogs and fresh web content is great, it should be shared throughout social media. Utilizing platforms such as Facebook, Twitter, Google +, and Instagram is helpful. All of the likes, comments, and hashtags throughout those outlets can help increase for your businesses online presence overall.

Clearly, there is more to marketing on Instagram than these 5 tips. If your business isn’t using Instagram or other social media platforms yet, what are you waiting for? For more tips on how to get your grow business on Instagram or more tips on Instagram or other social media platforms contact Clix today!

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