How to Build Client Trust
Jared: Hey, this is Jared with Clix. I want to talk about three ways to build client trust.
Number one. Admit when you’re wrong. A client is putting a lot of trust in you with their time, their money, and even their business. So, committing to something that you know is false information is detrimental to the relationship. Simply saying, “You’re right, I’m wrong,” or “I really wasn’t quite sure, but now I see that I am wrong with this evidence here in front of me,” can save a lot of time, money, and even the account.
Not knowing the answer to something is perfectly okay and natural. One of my go to answers in a meeting when I don’t know the answer is simply, “I’m not quite sure, but I can find out for you.”
Admitting when you’re wrong lets the other person know that you’re being honest and honesty is the foundation to healthy partnership and work relationship.
Number two. Making suggestions that may not be to your benefit. Making a suggestion that isn’t to the benefit of your agency or maybe your own personal prestige lets a client know that you have their best interest in mind and you’re recommending the best solution for the situation at hand.
If the client wants to produce a short film or a commercial and you’re video team doesn’t necessarily have the equipment necessary to do that, just say so. Getting caught faking it can be a total waste of time, money and absolutely be detrimental to the account.
Number three. Leave plenty of time for listening. Addressing your client’s questions, concerns and hesitations confidently, accurately, and clearly will only help you build a better rapport and trust with that client.
Even allowing the client to say, “I don’t think this is a great idea,” or “I’m really concerned about this,” is only going to help you because working through those problems and addressing those concerns is gonna help everybody understand goals and expectations.
These are three ways that have helped me build trust with my clients.
If you like this video, please give me a thumbs up. If you thought I left something out, go ahead and put it in the comment box below. Thank you for watching. Have a great day.