Facebook Rolls Out New Ad Type

By October 13, 2014Social Media

Ever heard of Local Awareness ads? Well, now you have.

This past week Facebook announced its launch of the new Local Awareness ads whose purpose is to help small business owners gain new customers. These ads have been in the works since 2012 and are now available for all Facebook advertisers. These ads can appear either on your desktop or mobile, but they are geared towards mobile users.

The new ads allow marketers to target users who are physically nearby. Facebook also added a new call-to-action with this ad format: Get Directions. This format gives users easy access to step-by-step directions, allowing them to get to their destination without any hassle.

Businesses can quickly find new customers by showing their ads to groups of people in or around the neighborhood. These ads are structured to be more cost-effective than traditional types of advertising and will be a great way for Facebook users to discover nearby restaurants, retail stores, and much more.

To learn more about Facebook advertising contact The Cix Group today!

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