Making Facebook Page Likes More Meaningful
Recently, Facebook made an update to ensure all data throughout the platform is consistent and up-to-date to make audience data more relevant and meaningful for Business pages. Facebook is removing all memorialized and voluntarily deactivated accounts from all Pages’ like counts, so be prepared to see a drop in Page likes.
There are two major benefits to removing these types of accounts: Business Results and Consistency.
Removing inactive accounts from Business Page audience data will provide your business accurate insights on people who are following your Page and make it easier for businesses to find their targeted audience through tools on Facebook.
Facebook was already filtering out likes and comments that were generate by deactivated accounts from individual Page posts, so this update ensures that the data continues to be consistent.
What To Expect
As you may have already noticed, some Business Pages will see a dip in the number of Page likes as a result of the recent update. It is important to remember that the likes that were removed represent those who were already inactive. Moving forward, any account that is memorialized or deactivated, the like will be removed the like count.