Most of us think of a blog post as simply a blog post, so why we differentiate between types can be confusing. When coming up with content for a campaign—including blog posts—we’re presented with a glaring restriction: time. Since creating quality content is a time-consuming process and, just like in high school, plagiarism is frowned […]
Category: Inbound Marketing Questions
Repurposing content is the act of finding a relevant, timely, and engaging article, then summarizing the article and sourcing it on your website’s blog. Repurposing content is a great way to quickly add content to your blog without having to write a unique blog post from the ground up.
A blog (a truncation of the expression web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, […]
Inbound marketing is an approach to marketing that focuses on “pulling” clients in rather than “pushing” advertising in their way. When you think of online advertising, you may think of banner ads at the top and sides of a website, those video ads before a Youtube video, or email spam. All of these are examples […]
Part of the reason why inbound marketing is becoming so important is necessity. In the last couple of years, Google has released two updates to its search algorithm, that is, the rules that Google uses to rank search results. The first update, called Panda, was released in 2011. The purpose of this update was to […]
Content can take many different forms, including: On-page content Social media, primarily: Facebook Twitter Google+ LinkedIn YouTube News/event updates Community involvement/interaction (not limited to social media) Reviews and Testimonials Blogging FAQs And many more By looking for certain keywords—in context—in all of these platforms, a search engine will associate those keywords with you. Therefore, in […]
By taking it one step at a time. SEO is already a long-term process, and inbound marketing is no different. Creating and sharing good content is a time-consuming and sometimes taxing process, so while daily posts or updates would be great, it just isn’t realistic in most cases. And that’s okay. We will evaluate your […]
Landing Page: In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single webpage that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the […]
Duplicate Content: synonymous with plagiarism, duplicate content is the practice of copying content from other online resources and using that content verbatim on one’s website. Duplicate content is bad practice. It can damage the reputation of a website.
Whitepaper: an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.