A common issue PPC professionals address is explaining why your PPC ad may not appear for every search. Here is a quick overview on why PPC ads may not appear and best practices to view your ad. Why PPC Ads May Not Appear: There are several reasons why your PPC ad may not appear when […]
Category: Pay-Per-Click Questions
Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign, ad group and keyword levels. An easy way to understand the value […]
Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated […]
Use remarketing to reach people who visited your website. Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential […]
Unlike search advertising, which utilizes the search network (search engine websites), display advertising utilizes a larger network known as the display network (third-party non-search engine websites). This network is composed of websites organized thematically. Display advertising is managed much like traditional search advertising, but the presentation of your ad differs. Rather than rely only on […]
Clix creates a separate Gmail account (firstname.lastname@example.org) that harbors your pay per click (PPC) data. During the course of your campaign, you will not be able to access and make changes to your PPC campaign directly. In the past, Clix experimented with this, and found that campaigns were either never edited or when they were, […]
A setting that helps you show your ads to customers in a selected geographic location. For each ad campaign, you can select locations where your ad can be shown. Then, location targeting allows your ads to appear for people in those locations. You can choose locations such as entire countries, areas within a country like […]
Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.
Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: “BBQ Restaurant in St. Louis, MO” Example of negative keywords a BBQ restaurant would […]
Cost Per Click: the amount paid by an advertiser for a click on their sponsored search listing.