Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated […]
Articles Tagged: pay per click
Use remarketing to reach people who visited your website. Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential […]
Unlike search advertising, which utilizes the search network (search engine websites), display advertising utilizes a larger network known as the display network (third-party non-search engine websites). This network is composed of websites organized thematically. Display advertising is managed much like traditional search advertising, but the presentation of your ad differs. Rather than rely only on […]
Cost Per Click: the amount paid by an advertiser for a click on their sponsored search listing.
Pay Per Click Results: in major search engines, the paid search results are typically above (in a set of 3) and to the right of organic search results. The results above organic search are usually against a colored background (Google: latte, or Bing: light green). In the examples below, we have highlighted the pay per […]