How to Add Users to Google Analytics

The following steps outline how to add users to a desired account/property/view in Google Analytics.

Full administrative permissions will  have to be granted to your digital marketing agency in order for them to take full control of the account.

Adding Users

(taken from Google)

  1. Sign in to your Google Analytics account.
  2. Select the Admin tab and navigate to the desired account/property/view
  3. In the ACCOUNT, PROPERTY, or VIEW column (depending upon whether you want to add the user at the account, property, or view level), click User Management.
  4. Under Add permissions for, enter the email address for the user’s Google Account. (Be sure that all four permission settings are check when adding Administrators to an account)
  5. Google analytics permission settingsSelect the permissions you want. (More about this below)
  6. Select Notify this user by email to send a notification to each user you’re adding. Click Add.
    Be sure to access User Management under the ACCOUNT column when adding users with FULL Admin permissions. Anything else will NOT provide full access at the account level.

User permissions

(taken from Google)

 Four permissions are available that you can apply singly or in combination:
  • Manage Users: Can manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate.
  • Edit: Can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, etc., but not manage users), and see report data. Includes Collaborate.
  • Collaborate: Can create personal assets, and share them. Can collaborate on shared assets, for example, edit a dashboard or annotation. Includes Read & Analyze.
  • Read & Analyze: Can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.