How to Write Content
Kelly: Hi, I’m Kelly Hebron and I’m the Content Strategist here at Clix and here are three things that I like to remember when I’m writing a piece of content.
Number one, the strategy. Number two, don’t write for the search engine but keep it in mind. And number three, keep it simple. Just to kick things off, content writing is basically anything you see written on a web page.
Number one, as a content strategist, obviously the first thing is strategy. So when I’m writing a piece of content, you always have to define a clear goal, as well as the requirements for that goal. You can’t just throw a piece of content at the wall to see what sticks. Ultimately, you want to have a piece of content that is searchable, ideally shareable and one that is put in front of the right people, at the right place, at the right time.
The second point is don’t write for the search engines but keep it in mind while you’re writing. This includes keyword research. And any part of keyword research that you do at the beginning is less work to do later. So you want to drop in keywords throughout the body of the copy. So, for example, one of our clients is a roofing contractor and I do keyword research on TPO roofing and I have to drop the keyword TPO roofing into various places in the content. SO now that brings me to the third point, where you’re actually writing.
This is the fun part. You gotta keep it simple cause big walls of text frankly scare people. SO, you want to keep it simple, keep it digestible.
You can do that by making bullet points, writing in short paragraphs that use heads and subheads, using a lot of links. You can do this in a variety of ways. Most importantly you want to write like you speak. When you’re writing about sometimes confusing topics, you don’t want to bombard your audience with big words and topics that will confuse them further. Here’s a little tip to help with just that: You want to say the sentence out loud to make sure it sounds right to you. If you found this video useful, give it a thumbs up or if you want to add anything to the conversation comment it in the comment section below.