What is a Landing Page?

By March 4, 2016Definitions | Videos


What is a Landing Page?

Jared: Simply put, a landing page is the page that somebody lands on when entering your site. Some people call these entry points or entry pages as well.

A list of landing pages is usually comprised of your highest ranking pages in organic search so, if you have a single blog post or resource on your website that ranks really well for a keyword with high search volume, a lot of people will be directed to that page via the search engine.

Or, you can have pages that link to Pay-Per-Click (PPC) or paid media advertisements that send people directly to certain pages on your website.