FAQ: Local SEO
Jared: A question that I get asked often is, “Why does my campaign need local SEO if I’m a national campaign or I don’t have a retail space or a store front?
Basically, there’s three reasons. But first, I want to start out with what is local SEO.
Local SEO goes beyond just making a Google Maps listing.
Local SEO is the active process of building out necessary citations on industry directories or industry listing websites.
Basically, this serves three main purposes and these are very basic. These are very high level.
Number 1, backlinks. My building out these profiles every one of them or 90 plus percent of them ask for a link to the website.
When that information is published that link is published.
So somebody like Angie’s List or Super Pages or something of that nature publishes your profile, that very large, very authoritative website posts a link straight to you.
Number 2, categorization. Somebody like Google My Business pages actually asked for explicit category and tagging information.
When the profile is published, that category and tagging information then goes to Google.
Google likes everybody using their products for obvious reasons so if we can actually physically tag and categorize your business and your URL in Google’s databases we absolutely want to go ahead and do that.
Finally, number three…. generally increasing your digital visibility.
Again, number one we are creating links, number two we are actually tagging and categorizing you on these different listings but number three we’re generally just being found in more places.
And part of every digital marketing campaign is to increase your digital presence and make you available when people are looking.
So the next time you think “I don’t really need to be in the maps because I don’t really want people coming to my office,” take a step back and think of the much larger picture here.
Local SEO serves many different purposes and just very broadly those are the top three.