Professional Tips to Gain More Instagram Followers

By February 9, 2015Social Media

If Instagram is used correctly, it can be a highly-targeted channel for your brand to visually advertise for free. Just like any other social media platform, there are right and wrong ways to use it, as well as clever ways.

This blog post will provide professional tips on how to effectively use Instagram to increase your following.

ProTip 1: If you have an e-commerce business you’ll want to make a note. For every product and product category for your store, you’ll want to do keyword research to see which are the most popular hashtags on Instagram focused around those product categories. You should be able to come up with a handful of hashtags for each category of products you sell online as well as popular hashtags that describe your brand and products you offer overall.

For example:
{Brand Keyword Hashtags}
#MadeUpStoreName #WomensFashion #WomensStyle #Instagram #WomanAccessories

{Product Keyword Hashtags}
#JBrandJeans #HudsonJeans #MichaelKors # BBDakota #MonogramJewelry #PuraVidaBracelets

{Location Keyword Hashtags}
#SaintLouis #Missouri #MissouriFashion #STLFashion

Once you find all of the hashtags that are relevant to your brand and products, store all of them in a document that can be accessed easily. (It will come in handy each time you made a post)

*Important Note: Make sure you aren’t over-using hashtags. A general rule of thumb should be about 3-7 hashtags per post.

ProTip 2: If you feel like you’ve missed out on a lot of potential post activity, don’t fret. You have the ability to go back and edit each post and add hashtags.

ProTip 3: Pay attention to the filters. The filters are there for one reason – to enhance your photos appearance.

instagram-filters

The following are my favorite filters:

  1. Normal (No Filter)
  2. Hudson
  3. Valencia
  4. Amaro
  5. Rise

Upgrading your photos appearance can certainly affect the engagement of each post. Plus you might have some followers who favor one type of filter over another, so pay attention to which filters you use for each post.

ProTip 4: Pay close attention to the time of day your followers are engaging. I would suggest to post around that specific time to get the most engagement on each post.

ProTip 5: Don’t post too many time in one day. Try not post more than 4 times a day, seven days a week. There’s a possibility your brand could lose followers if  you post too often. People could get annoyed.

ProTip 6:  Look at your competitors followers. One of the best ways to attract a larger following is by seeking out the competition. Look at the followers one of your competitors has and begin to follow about 75 of them. Like some of their posts and comment if you want. Then wait and see what happens.

They have already shown some sort of an interest in your brand by following your competitor, so why wouldn’t they want to follow you? If you see success in that, try it again with another competitor.

Want more ProTips or want to learn more about other social media platform strategies? Contact The Clix Group today. Let us help you generate the leads you want and a larger online following.

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