Can’t we all just get along?

Burger King recently rolled out the red carpet, wrapped a PR firestorm in silk, lobbed it out to McDonald’s, and McD’s failed miserably. Burger King recently took out a full-page, open-letter-style ad in The New York Times and Chicago Tribune, calling for a truce with McDonald’s and suggesting they join forces to create a “MCWhopper” burger for the sake of world peace. 

burger king open letter new york times advertisement

BK proposed the two corporations partner with Peace One Day, a nonprofit group seeking to raise awareness of the International Day of Peace, and raise money via the sales of the MCWhoppers.

BK even went as far as building a website, designing packaging, uniforms, and producing a the PR pitch heard around the world… MCDonald’s quickly stomped the idea out with it’s red floppy oversized wingtips, and the public is not happy.

MCWhopper social meida pf storm

When @bluskyz00 asked entrepreneur, investor, author, public speaker, and digital media wizz Gary Vaynerchuck,  “What do you think of [McDonald’s] response to [Burger Kings’s] “PeaceMcWhopper” idea? Seems like they missed a big opp.”

Gary responded with one of his usual, energetic, ADD-saturated rants that I love him for. Basically, he effectively said that he thinks business is going in a direction where public battles via social media and public forums is going to be the norm, and that McDonald’s is taking a more ‘serious’ approach to BK’s lighthearted request. He also goes on to say, “We are clearly living in interesting times where Burger King can make a micro site to make this announcement and McDonald’s official answer is in a Facebook post – in sentence form.

If you haven’t realized that communication has changed forever in our society please let this be [the] moment…”

I know this doesn’t necessarily answer @bluskyzoo’s question, but I think Gary makes a good point. This social media bellyflop may stand as a small marker in history as the time times officially changed. (and McDonalds was mad an example of)

Check the full video pitch here: