What Is a Conversion?

By March 17, 2016Definitions | Videos


What is a Conversion?

Jared: A conversion is any time a passive visitor to your website interacts with your content in such a way they become an active prospect. Usually, this is a form inquiry, sending an email, downloading a piece of content for which they’ve traded you maybe their phone number or their email for and that passive visitor on the site, can then be turned into some type of a prospect in your sales funnel and an action can be reciprocated.