What Is a Keyword or Keyword Phrase?
Ryan: Hi, I’m Ryan Foizey. I am a Digital Marketing Strategist here at Clix. Today I’m going to be talking to you about keywords or keyword phrases.
A keyword phrase is something that we use to optimize your website in an effort to make sure that you show up for the keywords that people are searching for when they are using search engines, whether it be Google, Bing, or Yahoo.
It’s really important that you don’t just arbitrarily use these keywords or choose these keywords in what you’re optimizing for.
There’s a lot of research and analysis that goes into identifying what keywords people are using to find your business. So we want to make sure that there’s an adequate amount of people searching for that specific phrase in an effort to get you to show up as an option when people are looking for your services.
To give you an example of this, let’s take Clix. Clix is a Digital Marketing Agency. Now when a user goes to Google, Bing, or Yahoo and they want to find a Digital Marketing Agency in St. Louis, ‘Digital Marketing Agency’ is the keyword phrase that they are going to use to find us.
Our website has been optimized on the back-end with on-page elements which we’ll get into later with that keyword phrase.
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