What is Content?
Jared: Content is considered written words, graphics, images, videos (like this), anything that would be of interest to a user. Navigation items, advertising, the phone number on the side, maybe even the footer, not necessarily considered content.
A Clix best practice is that most pages have a minimum of 500 words, if not, upwards of 1,000. Videos and images are always a plus, because people are way more likely to inspect an image or watch a video before they actually read those 1,000 words, but search engines crawl text and they do not crawl images so aside from tagging and giving certain signals to search engines, we like to have all types of media accompanied by a text description.