What is Duplicate Content?
Robert: When we talk about duplicate content, we either talk about duplicate content within a domain or duplicate content across domains.
Duplicate content within a domain means that you have the same content appearing on multiple pages on one website, one domain. The reason that this is a problem is that to a search engine this means that you have the same page appearing multiple times across your site. You may think well, what’s the big deal there? The big deal is, it doesn’t offer any unique value to a user. So, for these search algorithms it may as well just have one page instead of having to crawl 10 with the exact same content on it.
And when we were talking about duplicate content across domains, we are talking about the same content appearing on many domains across the Internet.
Now, this happens all the time naturally. If you think about a news story that gets published by the Associated Press, it’s going to be the same story that appears in a hundred, two hundred, five hundred, a thousand different newspaper across the country.
So, this isn’t such a big deal in that sense, but just like in High School, if you get penalized for plagiarism, it does become a big deal when you start stealing content or trying to manipulate search results by using the same content over and over and over again.
So, the way to fix that is to make new content. That’s the easiest way to do it. It’s not always done that easily. Content is definitely a long-term process – it’s easier said than done, but it’s absolutely important that you have something that pertains to your business, to your industry and speaks to your customers. It’s not only good for search engines, it’s good for your website in general.