What is a Goal in Google Analytics?
Kelsy: Essentially Local SEO would be for any company that a physical address in a city and they want people to come visit them.
We typically do more listings for a retail company for example that would be local. And national companies we stick with the main citations such as Google, Bing, Yahoo, and Yelp because they don’t want people physically going to their store when they are a national company.
So, an example of a Local SEO listing would be Bing for example. And parts that go into that would be your name, address, website, phone number and hours. And it’s really important when doing Local SEO that all of those to be consistent when it’s read across the search engines online so we really try to get all of that hammered out.
So, essentially Local SEO would be for any company that has a physical address in a city and they want people to come visit them.