On-page SEO is one of the most important aspects of your search engine optimization campaign because it is Google’s first impression of what they can read on your website. The two main types of SEO (search engine optimization) are on-page and off-page. Our digital strategist, Ryan Foizey, breaks down on-page SEO in the video above. Simply put, on-page SEO is anything that’s associated with your website that’s on the page. Elements of on-page SEO include, but are not limited to, URL structure, header tags, and title tags.